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Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Last Updated: 18.06.2025 00:31

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What would happen if the US government told the British government in no uncertain terms all RAF bases with USAF personnel now must follow the Constitution and us law, and if the UK tried to defy this, the US military would directly attack the UK?

What is their lifestyle?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

What happens if they try to attract new customers?

Do you think that the Democratic Party of the USA is not fighting back against Trump? And if so, why do you think so?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

All their existing customers shake their canes and whine about them “selling out.”

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

What would happen if the Soviet Union had simply annexed Manchuria after World War 2 or kept it independent as a puppet state allied them and separate from China as China was too weak too oppose it anyway?

Typical Harley-Davidson customer

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is their product?

What are some reasons why men may not want to date a woman who can pay her own bills?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

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They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

This…is not a healthy company with a bright future ahead.

How do atheists explain the fact that when I pray to God, I feel better and I get a feeling of comfort? Doesn’t this prove that a God exists?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

What happens if they build new bikes?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

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